Email marketing remains a powerful tool for businesses to engage with their audience, drive conversions, and build relationships. In India, the demand for efficient and reliable email marketing software is growing, with numerous options available to meet different needs.
Here’s a look at some of the best email marketing software:
1. Mailchimp
Mailchimp is a leading email marketing platform known for its user-friendly interface and comprehensive features. It caters to businesses of all sizes, offering tools for email marketing, automation, and customer relationship management (CRM).
Rating
Mailchimp is highly rated for its ease of use, robust features, and excellent customer support. It consistently receives positive reviews from users and industry experts alike.
Features
- Email Builder: Drag-and-drop editor for creating professional emails.
- Automation: Set up automated workflows to engage with customers.
- Segmentation: Target specific groups within your audience.
- Analytics: Detailed reports to track performance.
- Integrations: Connect with various apps and services to streamline your marketing efforts.
- A/B Testing: Test different versions of your emails to see what works best.
- Landing Pages: Create custom landing pages to capture leads.
Plans
- Free Plan:
- Up to 500 contacts
- 1,000 emails per month
- Basic templates and automation
- Essentials Plan:
- All Free Plan features
- A/B testing
- 24/7 email and chat support
- Starting at ₹1,000 per month
- Standard Plan:
- All Essentials Plan features
- Advanced automation
- Custom-coded templates
- Enhanced reporting
- Starting at ₹1,400 per month
- Premium Plan:
- All Standard Plan features
- Unlimited seats and audiences
- Priority phone support
- Advanced segmentation
- Starting at ₹27,000 per month.
2. Zoho Campaigns
Zoho Campaigns is a robust email marketing platform that integrates seamlessly with other Zoho products. It is designed to help businesses of all sizes create, send, and track effective email campaigns with ease.
Rating
Zoho Campaigns is highly rated for its affordability, ease of use, and excellent customer support. It has received positive reviews for its comprehensive feature set and integration capabilities.
Features
- Email Editor: Drag-and-drop editor with customizable templates.
- Automation: Advanced automation features for personalized email workflows.
- Segmentation: Target specific audience segments for more effective campaigns.
- Analytics: Detailed reports and analytics to track campaign performance.
- A/B Testing: Test different versions of emails to optimize results.
- CRM Integration: Seamless integration with Zoho CRM and other Zoho apps.
- Mobile Campaigns: Manage and track campaigns on the go.
Plans
- Free Plan:
- Up to 2,000 contacts
- 6,000 emails per month
- Basic email templates
- Standard Plan:
- All Free Plan features
- Unlimited emails
- Advanced segmentation
- Starting at ₹330 per month for 500 contacts
- Professional Plan:
- All Standard Plan features
- Time zone-based email delivery
- Email polls and pop-up signup forms
- Starting at ₹415 per month for 500 contacts
- Pay-as-You-Go Plan:
- Purchase email credits as needed
- ₹1,160 for 500 email credits
3. Drip
Drip is an advanced email marketing and automation platform specifically designed for e-commerce businesses. It helps online retailers build personalized customer experiences through targeted email and SMS campaigns.
Rating
Drip is highly rated for its powerful automation capabilities, ease of use, and excellent customer support. It is particularly praised by e-commerce businesses for its ability to drive sales and customer engagement.
Features
- Email and SMS Marketing: Create and send personalized email and SMS campaigns.
- Automation: Advanced workflows to automate customer journeys and interactions.
- Segmentation: Target specific customer groups based on behavior and preferences.
- Analytics: Detailed performance reports and insights.
- Integrations: Seamless integration with popular e-commerce platforms like Shopify, WooCommerce, and Magento.
- Personalization: Dynamic content and personalized recommendations to enhance customer experience.
Plans
- Basic Plan:
- Up to 500 contacts
- Email and SMS marketing
- Basic automation workflows
- Starting at ₹3,100 per month
- Pro Plan:
- All Basic Plan features
- Advanced automation and segmentation
- Customizable templates
- Enhanced analytics
- Starting at ₹7,800 per month
- Enterprise Plan:
- All Pro Plan features
- Dedicated account manager
- Priority support
- Custom pricing based on specific business needs
4. Sendinblue
Sendinblue is a versatile email marketing platform designed to help businesses of all sizes create effective email campaigns. Known for its user-friendly interface and comprehensive feature set, Sendinblue is suitable for both novice and experienced marketers.
Rating
Sendinblue is highly rated for its ease of use, affordability, and scalability. It consistently receives positive reviews for its intuitive design and robust features.
Features
- Email Marketing: Create and send professional email campaigns with a drag-and-drop editor.
- Automation: Set up automated workflows to engage with customers based on their behavior.
- Segmentation: Target specific groups within your audience for more personalized campaigns.
- SMS Marketing: Send SMS campaigns alongside your email marketing efforts.
- Analytics: Track the performance of your campaigns with detailed reports.
- Integrations: Connect with various apps and services to enhance your marketing efforts.
- A/B Testing: Test different versions of your emails to see what works best.
- Landing Pages: Build custom landing pages to capture leads (available in higher-tier plans).
Plans
- Free Plan:
- Up to 300 emails per day
- Unlimited contacts
- Basic email templates and automation
- Lite Plan:
- All Free Plan features
- No daily sending limit
- Advanced statistics
- Starting at ₹2,000 per month
- Premium Plan:
- All Lite Plan features
- Marketing automation
- Landing pages
- Facebook ads
- Starting at ₹5,500 per month
- Enterprise Plan:
- All Premium Plan features
- Customizable solutions
- Dedicated account manager
- Priority support
- Custom pricing based on specific business needs
5. GetResponse
GetResponse is a comprehensive email marketing platform that provides small businesses, solopreneurs, coaches, and marketers with powerful and affordable tools to grow their audience, engage with their subscribers, and turn subscribers into paying customers. With over 25 years of expertise, GetResponse is known for its user-friendly solution, award-winning 24/7 customer support, and powerful tools that go beyond email marketing.
Rating
GetResponse is highly rated for its ease of use, robust features, and excellent customer support. It consistently receives positive reviews from users and industry experts, making it a top choice for small to medium-sized businesses.
Features
- Email Marketing: Create and send professional email campaigns with a drag-and-drop editor.
- Automation: Set up advanced workflows to automate customer journeys and interactions.
- Segmentation: Target specific customer groups based on behavior and preferences.
- Analytics: Detailed performance reports and insights.
- Integrations: Seamless integration with popular platforms like Shopify, WooCommerce, and Magento.
- Webinars: Host webinars to engage with your audience.
- Landing Pages: Build custom landing pages to capture leads.
- SMS Marketing: Send SMS campaigns alongside your email marketing efforts.
Plans
- Free Plan:
- Up to 500 contacts
- Basic email creation and sending
- Limited features
- Email Marketing Plan:
- Starting at ₹1,583 per month for up to 1,000 contacts
- Unlimited newsletters
- Autoresponders
- Websites & landing pages
- Signup forms & popups
- Marketing Automation Plan:
- Starting at ₹4,838 per month for up to 1,000 contacts
- All Email Marketing Plan features
- Event-based workflows
- Web push notifications
- Predictive email delivery
- E-commerce Marketing Plan:
- Starting at ₹9,758 per month for up to 1,000 contacts
- All Marketing Automation Plan features
- Abandoned cart recovery
- Quick transactional emails
- Product recommendations
- Enterprise Plan:
- Custom pricing based on specific business needs
- All E-commerce Marketing Plan features
- Dedicated account manager
- Priority support
- Advanced segmentation
6. Benchmark Email
Benchmark Email is an intuitive email marketing platform designed to help businesses create, send, and track effective email campaigns. It is known for its user-friendly interface and step-by-step approach, making it ideal for both novice and experienced marketers.
Rating
Benchmark Email is highly rated for its ease of use, affordability, and excellent customer support. It consistently receives positive reviews for its intuitive design and robust features.
Features
- Email Editor: Drag-and-drop editor with customizable templates.
- Automation: Set up automated workflows to engage with customers.
- Segmentation: Basic and advanced segmentation options to target specific audience groups.
- Analytics: Detailed reports and analytics to track campaign performance.
- A/B Testing: Test different versions of emails to optimize results.
- Landing Pages: Create custom landing pages for your campaigns.
- Surveys and Polls: Collect feedback directly from your audience.
- Integrations: Connect with various apps and services to enhance your marketing efforts.
Plans
- Free Plan:
- Up to 500 contacts
- 3,500 emails per month
- Basic email templates and automation
- Lite Plan:
- All Free Plan features
- Up to 25,000 emails per month
- Advanced segmentation
- Starting at $8 per month
- Pro Plan:
- All Lite Plan features
- Up to 150,000 emails per month
- Priority support
- Starting at $13 per month
- Enterprise Plan:
- Custom pricing based on specific business needs
- All Pro Plan features
- Unlimited contacts and emails
- Dedicated account manager
- Advanced segmentation and analytics
7. Brevo
Brevo (formerly known as Sendinblue) is an all-in-one marketing platform designed to help businesses manage customer relationships through email, SMS, chat, and more. It offers a comprehensive suite of tools for creating, sending, and tracking effective marketing campaigns.
Rating
Brevo is highly rated for its flexibility, affordability, and ease of use. It consistently receives positive reviews from users and industry experts for its robust features and excellent customer support.
Features
- Email Marketing: Create and send professional email campaigns with a drag-and-drop editor.
- Automation: Set up automated workflows to engage with customers based on their behavior.
- Segmentation: Target specific groups within your audience for more personalized campaigns.
- SMS and WhatsApp Campaigns: Send SMS and WhatsApp messages alongside your email marketing efforts.
- Analytics: Track the performance of your campaigns with detailed reports.
- Integrations: Connect with various apps and services to enhance your marketing efforts.
- A/B Testing: Test different versions of your emails to see what works best.
- Landing Pages: Build custom landing pages to capture leads (available in higher-tier plans).
Plans
- Free Plan:
- Up to 300 emails per day
- Unlimited contacts
- Basic email templates and automation
- Starter Plan:
- All Free Plan features
- From 5,000 emails per month
- No daily sending limit
- Basic reporting and analytics
- Starting at $9 per month
- Business Plan:
- All Starter Plan features
- Marketing automation
- Predictive sending AI
- Multi-user access (add-on)
- Landing pages
- A/B testing
- Advanced statistics
- Starting at $18 per month
- Enterprise Plan:
- All Business Plan features
- Unlimited contacts
- Sub-account management
- Advanced integrations
- Exclusive features
- Tailored onboarding
- Personalized support
- Custom pricing based on specific business needs
8. CleverReach
CleverReach is a powerful email marketing platform designed to help businesses create, send, and track effective email campaigns. Established in Germany in 2007, CleverReach has grown to serve over 220,000 customers worldwide, offering a range of features to enhance email marketing efforts.
Rating
CleverReach is highly rated for its excellent deliverability, user-friendly interface, and robust feature set. It consistently receives positive reviews from users and industry experts for its reliability and comprehensive tools.
Features
- Email Editor: Drag-and-drop editor with customizable templates.
- Automation: Advanced automation workflows to engage with customers.
- Segmentation: Target specific audience segments for more effective campaigns.
- Analytics: Detailed reports and analytics to track campaign performance.
- A/B Testing: Test different versions of emails to optimize results.
- Landing Pages: Create custom landing pages (currently in beta).
- Transactional Emails: Send automatic order or dispatch confirmations.
- Dynamic Content: Personalize emails with dynamic content blocks.
- RSS Campaigns: Automate email campaigns with RSS feeds.
Plans
- Lite Plan:
- Up to 1,000 emails per month
- Up to 250 recipients
- Basic functions only
- Free
- Essential Plan:
- Unlimited emails
- Up to 500 recipients
- Advanced segmentation and automation
- Starting at €15 per month
- Flex Plan:
- Email quota for sending as needed
- Unlimited recipients
- Premium features included
- Starting at €24 per month
- Enterprise Plan:
- Monthly email quota for large teams and agencies
- Unlimited recipients
- Advanced features and priority support
- Starting at €499 per month