Contagious: How to Build Word of Mouth in the Digital Age
Made to Stick: Why Some Ideas Survive and Others Die
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Building a Story Brand: Clarify Your Message So Customers Will Listen
Purple Cow: Transform Your Business by Being Remarkable
Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You
Influence: The Psychology of Persuasion