In the world of fashion and functionality, eyewear is not just a necessity but a style statement. India, with its burgeoning fashion consciousness, has seen a significant rise in the demand for stylish and high-quality eyewear. Whether you need prescription glasses, sunglasses, or stylish frames to elevate your look, the Indian market offers a variety of options to suit every need.
Here’s a closer look at some of the best eyewear brands in India that are leading the way.
1. Lenskart
Introduction:
Lenskart, established in 2010 by Peyush Bansal, has transformed the eyewear industry in India with its innovative approach and vast online presence. Originally starting as an online platform, Lenskart quickly expanded to physical stores, creating a seamless omnichannel experience for its customers. The brand has become synonymous with affordable, stylish, and high-quality eyewear, catering to the diverse needs of the Indian market.
Portfolio:
Lenskart offers a comprehensive range of eyewear products, including prescription glasses, sunglasses, contact lenses, and computer glasses. The brand features multiple in-house collections like Vincent Chase and John Jacobs, known for their trendy and premium designs. Lenskart also collaborates with international brands, bringing global styles to Indian consumers.
Number of Stores:
Lenskart has a robust retail network, with over 1,000 stores spread across India and an expanding presence in international markets like Singapore and the Middle East. This extensive footprint ensures that customers have easy access to Lenskart’s products and services, whether they shop online or prefer an in-store experience.
Price Ranges:
Lenskart caters to a wide audience with its diverse price range. Frames start as low as ₹500, making them accessible to budget-conscious consumers, while premium collections can go up to ₹10,000, offering high-end options for those looking for luxury and designer eyewear.
Services:
Lenskart is known for its customer-centric services, including:
- Free Eye Check-ups: Available at all Lenskart stores, conducted by certified optometrists.
- Home Try-On Service: Customers can select up to five frames to try at home before making a purchase, enhancing the convenience of online shopping.
- 1-Year Warranty: Lenskart offers a 1-year warranty on its products, ensuring peace of mind for customers.
- AI-Powered Solutions: Lenskart utilizes advanced AI tools for virtual try-ons and personalized recommendations, making the shopping experience more interactive and tailored.
2. Ray-Ban
Introduction:
Founded in 1937 by Bausch & Lomb, Ray-Ban has become a global icon in the eyewear industry, renowned for its classic and timeless designs. Originally created for U.S. Air Force pilots, Ray-Ban sunglasses quickly gained popularity for their superior quality and distinctive style. Today, Ray-Ban is one of the most recognized and trusted eyewear brands in the world, known for its iconic models like the Aviator, Wayfarer, and Clubmaster.
Portfolio:
Ray-Ban offers a wide range of eyewear products, including sunglasses, prescription glasses, and lenses. The brand’s portfolio is characterized by its classic designs, which have remained fashionable across generations. Ray-Ban sunglasses are particularly known for their high-quality lenses, which provide excellent protection against harmful UV rays. The brand also offers a variety of frame materials, from classic metal to modern acetate, catering to different tastes and preferences.
Number of Stores:
Ray-Ban has a strong global presence with dedicated flagship stores, including several in major cities across India. Additionally, Ray-Ban products are widely available through premium optical retailers, high-end department stores, and authorized online platforms. This extensive distribution network ensures that Ray-Ban’s iconic eyewear is easily accessible to customers worldwide.
Price Ranges:
Ray-Ban’s pricing reflects its premium positioning in the market. The brand’s sunglasses typically range from ₹6,000 to ₹15,000, depending on the model and lens type. Prescription glasses start around ₹5,000, with prices varying based on the frame material and customization options. While Ray-Ban is positioned at the higher end of the market, its enduring style and quality justify the investment for many consumers.
Services:
Ray-Ban offers a range of customer services to enhance the ownership experience, including:
- Warranty and Repairs: Ray-Ban provides a 2-year warranty on its eyewear, covering manufacturing defects. Authorized service centers offer repairs and maintenance services to ensure longevity.
- Customization Options: Through the Ray-Ban Remix service, customers can personalize their eyewear by choosing frame colors, lens types, and even engraving.
- Virtual Try-On: Ray-Ban’s website and select stores offer a virtual try-on feature, allowing customers to see how different frames look on their face before making a purchase.
- Authorized Retailers: Ray-Ban ensures the authenticity of its products by partnering with authorized retailers and providing a certificate of authenticity with every purchase.
3. Titan Eye plus
Introduction:
Launched in 2007 by the Tata Group, Titan Eye plus has quickly become one of India’s leading eyewear brands. Known for its commitment to quality, innovation, and customer satisfaction, Titan Eyeplus offers a wide range of eyewear solutions that blend functionality with style. With its strong brand reputation and extensive retail network, Titan Eyeplus has earned the trust of millions of customers across the country.
Portfolio:
Titan Eye plus offers an extensive range of products, including prescription glasses, sunglasses, contact lenses, and specialized eyewear such as computer glasses. The brand features a variety of in-house collections that cater to different tastes, from classic and elegant designs to trendy and youthful styles. Titan Eyeplus also offers products from international brands, providing a diverse selection to suit every customer’s needs.
Number of Stores:
Titan Eye plus boasts a robust retail presence with over 600 stores spread across more than 200 cities in India. This extensive network ensures that customers have easy access to high-quality eyewear and eye-care services no matter where they are. The brand’s stores are designed to provide a comfortable and inviting shopping experience, with trained professionals on hand to assist customers in choosing the right eyewear.
Price Ranges:
Titan Eye plus caters to a wide range of budgets, offering products that are accessible to both budget-conscious customers and those seeking premium options. Frames start as low as ₹999, making them affordable for the average consumer, while high-end designer frames can go up to ₹10,000 or more. Sunglasses and prescription glasses are similarly priced, with a range of options to suit different preferences and price points.
Services:
Titan Eye plus is renowned for its customer-focused services, which include:
- Free Eye Check-ups: All Titan Eyeplus stores offer free eye check-ups conducted by certified optometrists, ensuring that customers receive accurate prescriptions and advice on eye care.
- Personalized Fitting: The brand offers personalized fitting services to ensure that every pair of glasses sits comfortably and securely on the customer’s face.
- 1-Year Warranty: Titan Eyeplus provides a 1-year warranty on its eyewear products, covering manufacturing defects and giving customers peace of mind.
- Lens Customization: Customers can choose from a wide range of lens options, including anti-glare, blue light protection, and photochromic lenses, tailored to their specific needs.
- In-Store Repairs: Titan Eyeplus stores also offer repair services, allowing customers to maintain their eyewear in top condition.
4. Fastrack
Introduction:
Fastrack, launched in 1998 as a sub-brand of Titan, has rapidly grown into one of India’s most popular youth-oriented brands. Originally focused on watches, Fastrack has successfully expanded into the eyewear market, offering trendy, affordable, and vibrant designs that resonate with young consumers. With its bold, playful, and unconventional approach, Fastrack has become a go-to brand for those looking to make a style statement without breaking the bank.
Portfolio:
Fastrack’s eyewear portfolio is a reflection of its youthful and dynamic brand personality. The brand offers a wide range of sunglasses and prescription glasses in various shapes, sizes, and colors. Fastrack’s collections are designed to be trendy and versatile, with a focus on contemporary styles that cater to the fashion-forward youth. The brand also experiments with innovative materials and bold patterns, ensuring that its products stand out in a crowd.
Number of Stores:
Fastrack has a strong retail presence across India, with over 300 exclusive stores in major cities and towns. In addition to its exclusive stores, Fastrack eyewear is widely available at Titan Eyeplus outlets, multi-brand retail chains, and online platforms. This widespread availability ensures that Fastrack products are easily accessible to its target audience.
Price Ranges:
Fastrack is known for its affordability, making it a popular choice among students and young professionals. Sunglasses typically range from ₹999 to ₹3,500, while prescription glasses are available from ₹999 to ₹2,500. This budget-friendly pricing allows Fastrack to cater to a broad segment of the youth market, providing stylish eyewear options without a hefty price tag.
Services:
Fastrack, while primarily focused on delivering trendy products at affordable prices, also offers essential services to enhance the customer experience:
- In-Store Assistance: Fastrack stores are staffed with trained personnel who assist customers in selecting the right frames and lenses based on their preferences and face shape.
- Warranty: Fastrack offers a 1-year warranty on its eyewear products, covering manufacturing defects and ensuring that customers receive value for their money.
- Style Advisory: Fastrack’s vibrant store environments often include style advisory services, where customers can get tips on matching their eyewear with their overall look.
5. Vincent Chase
Introduction:
Vincent Chase is an in-house brand of Lenskart, designed to offer trendy and stylish eyewear at affordable prices. Since its introduction, Vincent Chase has rapidly gained popularity among fashion-conscious consumers, particularly young professionals and students. The brand is known for its contemporary designs, high-quality materials, and a vast range of options that cater to diverse tastes and preferences. With its blend of style and affordability, Vincent Chase has established itself as a leading name in the Indian eyewear market.
Portfolio:
Vincent Chase offers a wide variety of eyewear products, including prescription glasses, sunglasses, and computer glasses. The brand is characterized by its modern, chic designs, featuring everything from classic aviators to bold, oversized frames. Vincent Chase constantly updates its collections to keep up with the latest fashion trends, ensuring that customers have access to the newest styles. The brand also offers a range of lens options, including anti-glare, blue light protection, and polarized lenses, tailored to different lifestyle needs.
Number of Stores:
As part of Lenskart’s extensive retail network, Vincent Chase products are available at over 1,000 Lenskart stores across India. The brand also benefits from Lenskart’s strong online presence, allowing customers to browse and purchase Vincent Chase eyewear from the comfort of their homes. This omnichannel availability ensures that Vincent Chase reaches a wide audience, offering convenience and accessibility to its customers.
Price Ranges:
Vincent Chase is known for its affordable pricing, making fashionable eyewear accessible to a broad segment of consumers. The brand’s prescription glasses start at around ₹999, while sunglasses typically range from ₹1,200 to ₹3,000, depending on the design and lens type. This competitive pricing allows customers to enjoy high-quality, stylish eyewear without stretching their budgets.
Services:
Vincent Chase, through its association with Lenskart, offers a range of services that enhance the customer experience:
- Home Try-On Service: Customers can select up to five frames to try on at home before making a purchase, offering a convenient and personalized shopping experience.
- Free Eye Check-ups: Available at all Lenskart stores, ensuring that customers receive accurate prescriptions and professional advice.
- 1-Year Warranty: Vincent Chase products come with a 1-year warranty against manufacturing defects, providing assurance of quality.
- Lens Customization: Customers can choose from various lens options, including anti-glare and blue light protection, to suit their specific needs.
- Virtual Try-On: An AI-powered virtual try-on tool allows customers to see how different frames look on their face, making online shopping more interactive and tailored.
6. John Jacobs
Introduction:
John Jacobs is a premium eyewear brand under the Lenskart umbrella, launched with the aim of offering high-quality, fashionable eyewear at accessible prices. Inspired by global trends and crafted with precision, John Jacobs combines luxury with practicality, catering to individuals who value style and quality. The brand is particularly known for its sophisticated designs and attention to detail, making it a preferred choice among professionals and fashion-forward individuals.
Portfolio:
John Jacobs offers a diverse range of eyewear, including prescription glasses, sunglasses, and blue light protection glasses. The brand’s portfolio is characterized by its elegant and timeless designs, often crafted from premium materials like Italian acetate, stainless steel, and titanium. John Jacobs regularly updates its collections, ensuring that customers have access to the latest global trends. Whether it’s a pair of classic aviators or sleek, minimalist frames, John Jacobs provides options that cater to both classic and contemporary tastes.
Number of Stores:
John Jacobs products are available through Lenskart’s extensive network of over 1,000 stores across India, as well as through its dedicated online platform. In addition, John Jacobs has its own exclusive brand outlets in major cities, offering a curated shopping experience where customers can explore the full range of products. This strong presence in both physical and digital spaces ensures that John Jacobs eyewear is easily accessible to a wide audience.
Price Ranges:
While positioned as a premium brand, John Jacobs maintains a balance between luxury and affordability. Prescription glasses and sunglasses typically range from ₹3,000 to ₹8,000, depending on the design and materials used. This pricing makes John Jacobs an attractive option for consumers who seek high-quality, designer eyewear without the hefty price tag of international luxury brands.
Services:
John Jacobs, supported by Lenskart’s infrastructure, offers a variety of customer services that enhance the overall shopping experience:
- Personalized Styling: In-store experts help customers choose the perfect frames based on their face shape, style preferences, and lifestyle needs.
- Free Eye Check-ups: Available at all Lenskart and John Jacobs stores, ensuring accurate prescriptions and personalized advice.
- 1-Year Warranty: All John Jacobs products come with a 1-year warranty, covering manufacturing defects and ensuring peace of mind.
- Lens Customization: Customers can opt for a variety of lens types, including anti-glare, polarized, and photochromic lenses, tailored to their specific requirements.
- Virtual Try-On: The brand offers an AI-powered virtual try-on feature, allowing customers to see how different frames look on them before making a purchase online.
7. Polaroid
Introduction:
Polaroid, founded in 1937 by Edwin H. Land, is a renowned brand that revolutionized the eyewear industry with the invention of polarized lenses. Originally known for its instant cameras, Polaroid expanded its innovation into eyewear, becoming a global leader in producing high-quality sunglasses that protect against glare and harmful UV rays. Polaroid’s eyewear combines cutting-edge technology with stylish designs, making it a trusted name in both fashion and functionality.
Portfolio:
Polaroid offers a wide range of eyewear products, including sunglasses, prescription glasses, and polarized lenses. The brand is especially known for its sunglasses, which feature its signature polarized lenses that reduce glare and enhance visual clarity. Polaroid’s eyewear collection includes classic aviators, wayfarers, and modern, trendy frames in a variety of colors and materials. The brand also offers specialized sports eyewear, catering to outdoor enthusiasts who need reliable protection from the sun.
Number of Stores:
Polaroid eyewear is widely available through a global network of optical stores, department stores, and authorized retailers. In India, Polaroid products can be found in major cities at premium eyewear outlets, multi-brand stores, and online platforms. While Polaroid does not have exclusive standalone stores, its widespread availability ensures that customers can easily find and purchase Polaroid eyewear.
Price Ranges:
Polaroid positions itself as a mid-range brand, offering high-quality eyewear at affordable prices. Sunglasses typically range from ₹2,000 to ₹5,000, depending on the design and features. Prescription glasses are similarly priced, making Polaroid a popular choice for consumers seeking both style and functionality without a premium price tag. The affordability of Polaroid eyewear, combined with its reputation for quality, makes it accessible to a broad audience.
Services:
Polaroid provides several customer services that enhance the overall eyewear experience:
- Lens Technology: Polaroid’s eyewear features polarized lenses, which reduce glare and improve visual clarity, making them ideal for driving, outdoor activities, and everyday use.
- Warranty: Polaroid offers a standard warranty on its eyewear products, covering manufacturing defects and ensuring customer satisfaction.
- UV Protection: All Polaroid sunglasses come with 100% UV protection, safeguarding eyes from harmful UVA and UVB rays.
- Global Availability: Polaroid’s extensive distribution network ensures that customers worldwide can access its products, with the added convenience of purchasing online through authorized retailers.
8. Oakley
Introduction:
Founded in 1975 by James Jannard, Oakley is a leading brand renowned for its high-performance eyewear designed for athletes and outdoor enthusiasts. Known for its innovative technology and distinctive style, Oakley has become a favorite among professionals in sports such as cycling, skiing, and golf. The brand’s commitment to blending cutting-edge technology with stylish designs has established it as a premier choice for those seeking both functionality and fashion in their eyewear.
Portfolio:
Oakley’s portfolio includes a wide range of eyewear products, such as:
- Sunglasses: Featuring patented technologies like Prizm™ lenses, which enhance color and contrast, and HDPolarized lenses for superior glare reduction. Popular models include the Oakley Radar, Flak Jacket, and Holbrook.
- Prescription Glasses: Offering the same performance and style as their sunglasses, Oakley’s prescription glasses include options for sports and everyday use.
- Sports Eyewear: Designed for specific activities such as cycling, running, and skiing, incorporating features like interchangeable lenses, wrap-around frames, and impact resistance.
Number of Stores:
Oakley operates a global network of stores, with a significant presence in major cities around the world. In India, Oakley products are available through exclusive brand stores, premium sports retailers, and multi-brand optical outlets. The brand’s eyewear is also widely accessible online through Oakley’s website and various e-commerce platforms. This broad distribution network ensures that Oakley’s high-performance eyewear is easily accessible to its target audience.
Price Ranges:
Oakley positions itself as a premium brand, reflecting its advanced technology and high-quality materials. Sunglasses typically range from ₹7,000 to ₹15,000, with some high-end models reaching up to ₹20,000 or more. Prescription glasses are similarly priced, offering a range of options to suit different budgets and needs. The brand’s pricing reflects its commitment to performance and innovation, providing value for customers seeking top-tier eyewear.
Services:
Oakley offers several services to enhance the customer experience:
- Custom Fit: Many Oakley products are available with customizable features, including adjustable nose pads and temple arms for a personalized fit.
- Lens Technology: Oakley’s proprietary lens technologies, such as Prizm™ and HDPolarized, provide enhanced visual clarity and protection.
- Warranty: Oakley provides a limited warranty on its eyewear products, covering defects in materials and workmanship.
- Repairs and Replacement: Oakley offers repair services for damaged eyewear and lens replacement options, ensuring longevity and continued performance.